Log in
When conditions change overnight, destination leaders cannot wait on quarterly reports. They need a clear line of sight into what is happening now and what is coming next. Visit Big Bear shows how combining verified vacation rental data with hotel data in one place helps a team move quickly, report confidently, and bring partners along.
Destination profile: A four-season mountain destination with a mixed lodging base, including vacation rentals and a growing set of hotels. Most visitors are drive-market, so booking windows are short. The team focuses on growing shoulder seasons through events and clear partner communication.
“Without Key Data we would have a gaping black hole. We would not know what is working, and we could not shift quickly.” — Karla Reed, Director of Operations, Visit Big Bear
Big Bear’s visitor economy is sensitive to weather, wildfire impacts, and late booking behavior. After the Line Fire, the team needed to understand recovery in real time and prove which efforts were working. Historically, the board saw a single number each quarter. That cadence could not support timely marketing decisions, partner updates, or realistic expectations about how a drive market actually books.
Visit Big Bear moved from reactive look-backs to a weekly operating rhythm. The team lives in a 90-day look-ahead that shows on-the-books occupancy, rates, and pacing versus last year and the year before. They tag major moments, from recovery campaigns to signature events, and watch how demand fills in over time. That makes it easy to time media, shift messages, and explain results to stakeholders.
The data foundation matters. Key Data brings verified, direct-source vacation rental data together with hotel data, so leaders can tell a complete lodging story. OTA trends from Airbnb and Vrbo are used responsibly to extend coverage and are aligned to direct-source truth. In practice, this means the same dashboard can answer board questions about overall lodging performance, then zoom into segments, sub-markets, or stay patterns when needed.
Ease of use keeps the cadence sustainable. Reports are quick to pull and simple to share, which turned weekly check-ins and quarterly partner summits into a habit across departments.
“We use Key Data every week. Reports are super fast and easy to use.” — Visit Big Bear team
With forward-looking visibility, the team spots soft weekends early and targets feeder markets while there is still time to move the needle. Booking window and length-of-stay trends help set expectations with the board and lodging partners, especially when most visitors decide days before arrival. Quarterly partner summits now highlight pacing, benchmarks against similar mountain destinations, and clear recommendations, so restaurants, retailers, activities, and lodging partners can staff and stock with confidence.
“Key Data helped us earn trust from the board on our direction and decision making.” — Visit Big Bear leadership
Visit Big Bear moved from quarterly recaps to weekly action, proved the impact of recovery campaigns after the wildfire, and built stronger trust with its board and partners. The team now communicates a simple, forward-looking lodging story, backed by both hotel and vacation rental data, and adjusts strategy in time to change the outcome.
Key Data at a glance
If you lead a destination and need a clearer, faster way to plan and report, we can build a custom view of your market. We will show your feeder markets, booking curve, and pacing next to peer destinations, so you can walk into your next board meeting with a simple, credible story.
.jpg)
When conditions change overnight, destination leaders cannot wait on quarterly reports. They need a clear line of sight into what is happening now and what is coming next. Visit Big Bear shows how combining verified vacation rental data with hotel data in one place helps a team move quickly, report confidently, and bring partners along.
Destination profile: A four-season mountain destination with a mixed lodging base, including vacation rentals and a growing set of hotels. Most visitors are drive-market, so booking windows are short. The team focuses on growing shoulder seasons through events and clear partner communication.
“Without Key Data we would have a gaping black hole. We would not know what is working, and we could not shift quickly.” — Karla Reed, Director of Operations, Visit Big Bear
Big Bear’s visitor economy is sensitive to weather, wildfire impacts, and late booking behavior. After the Line Fire, the team needed to understand recovery in real time and prove which efforts were working. Historically, the board saw a single number each quarter. That cadence could not support timely marketing decisions, partner updates, or realistic expectations about how a drive market actually books.
Visit Big Bear moved from reactive look-backs to a weekly operating rhythm. The team lives in a 90-day look-ahead that shows on-the-books occupancy, rates, and pacing versus last year and the year before. They tag major moments, from recovery campaigns to signature events, and watch how demand fills in over time. That makes it easy to time media, shift messages, and explain results to stakeholders.
The data foundation matters. Key Data brings verified, direct-source vacation rental data together with hotel data, so leaders can tell a complete lodging story. OTA trends from Airbnb and Vrbo are used responsibly to extend coverage and are aligned to direct-source truth. In practice, this means the same dashboard can answer board questions about overall lodging performance, then zoom into segments, sub-markets, or stay patterns when needed.
Ease of use keeps the cadence sustainable. Reports are quick to pull and simple to share, which turned weekly check-ins and quarterly partner summits into a habit across departments.
“We use Key Data every week. Reports are super fast and easy to use.” — Visit Big Bear team
With forward-looking visibility, the team spots soft weekends early and targets feeder markets while there is still time to move the needle. Booking window and length-of-stay trends help set expectations with the board and lodging partners, especially when most visitors decide days before arrival. Quarterly partner summits now highlight pacing, benchmarks against similar mountain destinations, and clear recommendations, so restaurants, retailers, activities, and lodging partners can staff and stock with confidence.
“Key Data helped us earn trust from the board on our direction and decision making.” — Visit Big Bear leadership
Visit Big Bear moved from quarterly recaps to weekly action, proved the impact of recovery campaigns after the wildfire, and built stronger trust with its board and partners. The team now communicates a simple, forward-looking lodging story, backed by both hotel and vacation rental data, and adjusts strategy in time to change the outcome.
Key Data at a glance
If you lead a destination and need a clearer, faster way to plan and report, we can build a custom view of your market. We will show your feeder markets, booking curve, and pacing next to peer destinations, so you can walk into your next board meeting with a simple, credible story.