Our Data-Driven Mission

We are committed to being the most trusted global solution of short-term rental market data, unlocking expert insights for every property manager, destination marketing organization, hotelier, and tourism business.

How it Started

At Key Data, we are not your typical tech company. We're a team of passionate individuals deeply rooted in the vacation rental industry. Our founder, Jason Sprenkle, experienced a common challenge firsthand, relying on others to perform competitive research for his own vacation properties. Realizing the importance of utilizing the actual performance of professionally managed properties for day to day decisions, he set out to build a solution in 2018.

Recognizing that direct access to reservation data was essential for making informed decisions, Jason took the "hard way" approach.  He and the team delved into direct source integrations, extracting the necessary data that would provide valuable insights. Through this rigorous process, Jason was able to achieve remarkable outcomes for his own company and help empower other property managers with this data.  As COVID created a make or break time in the industry where uncertainty around demand and a boom in supply was making business more difficult than ever, Key Data was providing a tool to make decisions with confidence.

As we dove deeper into understanding this specific market segment, we discovered that our insights were not only beneficial to property managers but also to Destination Marketing Organizations, hotels, and other stakeholders surrounding the vacation rental industry. Today, we continue this dedication to help these entities thrive,  contributing to the growth and success of the entire tourism sector by providing valuable insights and solutions that enable our clients to make informed decisions and thrive in an ever-evolving landscape.

Let's Talk Numbers




Total Funding


Years of VR Industry Experience

Our Leadership

Our Integrations

Key Data integrates with leading industry experts to provide a seamless source for your data. View our extensive list of integrations below. Don't see your integration? Contact us to request an addition.

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Join Our Team

Our people are our power. At Key Data, we put people first, from competitive benefits and fully remote work to flexible Fridays and unlimited PTO. We believe that by allowing our valued team members to take ownership of their roles, they can maximize the opportunity to thrive in this fast-paced and rewarding environment.

Careers at Key Data

Press Highlights

News from Key Data

Keep up with the latest rental trends, market performance, and data tips with the Key Data Blog. From internal data use tips to investment spotlights, read along to stay updated in all things short term rental.

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