Detailed, reliable
‍vacation industry data

Having instant access to the data you need can feel like magic, but behind the curtain, Key Data is using today's smartest technology to find that data for you.

Detailed, reliable
‍vacation industry data

Having instant access to the data you need can feel like magic, but behind the curtain, Key Data is using today's smartest technology to find that data for you.
1

SOURCE

Where does the data come from?

To provide the most detailed and relevant insights, Key Data combines scraped data from AirBnB and VRBO with direct data from property management systems and hotel reservation systems for a comprehensive view of the local and larger market. All of our data sources are updated at least 1x per day.

2

TRANSFORM

How is that turned into useful data?

Just because a reservation record or listing exists doesn’t mean that it is accurate. We clean & standardize each data source, accounting for things such as geospatial discrepancies, classification errors, and outlier identification, to ensure the highest-quality data is made available.

3

SHARE

How can I analyze the data?

Our aim is to make it easy for you to deep dive into our data, which is why we customize the data delivery to your needs. For standard use cases, our dashboards allow you to filter, segment, and customize views. For more detailed use cases, we can provide flat files to allow you to manipulate the data set yourself.

1

SOURCE

Where does the data come from?

To provide the most detailed and relevant insights, Key Data combines scraped data from AirBnB and VRBO with direct data from property management systems and hotel reservation systems for a comprehensive view of the local and larger market. All of our data sources are updated at least 1x per day.

2

TRANSFORM

How is that turned into useful data?

Just because a reservation record or listing exists doesn’t mean that it is accurate. We clean & standardize each data source, accounting for things such as geospatial discrepancies, classification errors, and outlier identification, to ensure the highest-quality data is made available.

3

SHARE

How can I analyze the data?

Our aim is to make it easy for you to deep dive into our data, which is why we customize the data delivery to your needs. For standard use cases, our dashboards allow you to filter, segment, and customize views. For more detailed use cases, we can provide flat files to allow you to manipulate the data set yourself.

Data Stats

Depth

Our direct source data is our secret sauce. Going straight to the source for booked rates, adjusted paid occupancy, and more, allows us to provide more relevant benchmarks for expert operators. Our data is representative of the market and growing more each day.
55% of US Vacation Market Rentals
56% of US Hotel Revenue
55% of US Vacation Market Rentals
56% of US Hotel Revenue

Expertise

We take understanding the dynamics of each local market seriously, which is why our team is on the phone all day, every day helping customers to get their questions answered and to tailor our tools to their needs.
10,000+ lifetime hours of customer calls
10,000+ lifetime hours of customer calls

Granularity

We pair this depth and expertise together to constantly evolve our product, making it easier for you to segment out our data in a way that works best for you.
40+ distinct KPIs
100+ distinct filters
40+ distinct KPIs
100+ distinct filters