Understand how your destination market is performing across vacation rentals and hotels, where demand is growing, and how to communicate tourism performance with confidence.
DestinationData gives DMOs the clarity needed to support smarter marketing, stronger stakeholder communication, and better destination planning.
You’re balancing board expectations, tourism growth, stakeholder pressure, event planning, marketing performance, and community impact, often without a complete picture of your lodging market.
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Most tourism reporting tools rely heavily on modeled or OTA-only estimates. KeyData combines responsibly collected OTA data with verified reservation data directly from property management systems, alongside hotel performance data, to deliver a far more complete view of destination performance.
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See vacation rental and hotel performance together in one platform.
DestinationData helps DMOs understand the complete lodging landscape, not just one segment of the market.
Benchmark occupancy, stay length and booking window, guest nights, and pacing across lodging types, regions, and custom submarkets.
Replace disconnected spreadsheets and static exports with clear, customizable dashboards.
Quickly communicate tourism performance, event impact, market pacing, and economic trends to:
See booking trends before they impact your destination.
Track pacing, booking curves, future occupancy trends, and booking windows so your organization can act proactively instead of reacting after demand changes happen.
Forward-looking visibility helps DMOs:
Understand where visitors are coming from and how booking behavior is changing over time.
Analyze:
Quickly understand destination performance with occupancy, ADR, RevPAR, guest nights, booking pace, and length-of-stay trends.
Compare year-over-year lodging performance across destinations, submarkets, and custom regions.
Track how far in advance visitors are booking and monitor future demand trends.
Understand where visitors originate and how travel patterns shift over time.
Visualize vacation rental inventory growth across neighborhoods and lodging types.
Measure stay patterns and identify opportunities to extend trips and increase economic impact.
Track booking lead times and understand when visitors are committing to travel.
Build tailored reporting views for boards, marketing teams, tourism partners, and local leadership.
Confidently explain tourism performance with trusted market-wide data.
Stop rebuilding spreadsheets and static reports every month.
Identify high-value feeder markets and respond earlier to demand changes.
Understand how hotels and vacation rentals are performing together.
Use forward-looking demand trends to support staffing, infrastructure, and event preparation.
Bring credible tourism data into discussions around growth, housing, zoning, and economic impact.
KeyData provides a complete destination lodging view, not just part of the story.
While CoStar (Smith Travel) is primarily known for hotel performance data, KeyData combines both hotel and vacation rental data in a single platform, allowing destination organizations to understand total lodging demand across their market. DMOs can benchmark performance, track visitor trends, and analyze occupancy, ADR, RevPAR, booking pace, and feeder markets across all lodging types in one dashboard.
This gives destination leaders a more complete understanding of tourism performance and visitor behavior.
The biggest difference is data quality and data sources.
AirDNA primarily relies on publicly available listing data from online travel platforms. KeyData combines responsibly collected OTA data with the industry's largest verified direct-source vacation rental dataset and hotel data.
Because KeyData receives data directly from property management systems and channel managers, destinations gain visibility into actual reservations, revenue, occupancy, booking windows, and pacing, not just estimated market activity.
Direct-source data reflects real bookings made by real guests.
Direct-source data comes directly from property management systems and hotel reservation systems, providing verified reservation and revenue information. Scraped data helps expand market visibility, but direct-source data adds the accuracy and confidence needed for strategic decision-making.
For DMOs, this means more reliable reporting, stronger stakeholder trust, and greater confidence when making marketing, planning, and advocacy decisions.
KeyData has the largest verified vacation rental dataset in the industry.
KeyData is integrated with more than 80 property management systems and receives direct-source data from more than 17,000 property managers, representing over 1.15 million vacation rental properties worldwide. This direct-source foundation is supplemented by OTA data from approximately 2 million Airbnb listings and 1 million Vrbo listings, creating unmatched visibility into destination performance.
The result is a lodging dataset that is both broad and highly accurate.
KeyData includes robust hotel performance data alongside vacation rental data.
DMOs can analyze hotel and vacation rental performance side-by-side, compare trends across lodging types, and gain access to forward-looking hotel insights that help anticipate future demand. This unified view helps destination leaders understand how travelers are booking accommodations across their entire market.
KeyData provides forward-looking visibility into future demand.
DMOs consistently cite booking pace, booking windows, and feeder market reporting as some of the most valuable insights available. Instead of waiting for monthly reports, teams can monitor future occupancy trends, identify soft periods, and adjust marketing efforts before demand slows.
This helps destination organizations move from reactive reporting to proactive planning.
KeyData helps connect tourism performance to real outcomes.
Destination organizations use KeyData to understand event performance, identify high-value feeder markets, optimize campaign timing, and communicate results to boards, elected officials, and stakeholders. Many DMOs use booking pace, guest check-ins, feeder market trends, and length-of-stay data to support grant funding, justify marketing investments, and demonstrate economic impact.
Because they need a complete, trusted view of destination performance.
KeyData helps DMOs understand the full lodging landscape by combining verified vacation rental data, hotel data, real-time reporting, and forward-looking insights in one platform. Customers consistently cite the ability to see hotel and vacation rental performance together, access feeder market intelligence, simplify board reporting, and make proactive decisions as key reasons they choose KeyData.
Instead of relying on separate data sources and disconnected reports, destination leaders get one clear view of what's happening now and what's coming next.
The most complete and trusted lodging intelligence platform for performance analytics, benchmarking, and forecasting.
