Datafy Adds Key Data’s Short Term Rental Analytics to Its Platform

March 28, 2022

SANTA ROSA BEACH, FL & OGDEN, UT – March 28, 2022

Datafy is excited to announce a new partnership with Key Data Dashboard to make Key Data’s trusted short term rental data available as part of Datafy’s industry-leading data analytics & advertising platform.

Datafy’s cutting edge platform for destinations allows clients to access broad, data-driven views of their markets. With this new partnership, Datafy’s clients will now have the added ability to access the industry’s most trusted short term rental data. Customers will now be able to view real-time visitor origin data as well as detailed insights into top tourism KPIs such as total visitor nights and forward-looking visitor occupancy.

“Like all well-run brands, destination marketing organizations are becoming more and more data driven,” says Jason Sprenkle, CEO of Key Data. “We are excited about our partnership with Datafy and the ability to expand the scope of their data offerings to provide the most value for their tourism customers.”

CEO and Co-Founder of Datafy, Dr. Alex Lawrence, noted “Everything we do at Datafy is based around our promise to have the world’s most comprehensive data for our clients. Short term rentals are exploding as visitors book them more and more, and we know our clients need perfected insight into these bookings. We are both happy and excited to have that fully integrated into our products.”

About Datafy
Based in Ogden, UT with remote teams across the United States, Datafy provides data analytics and advertising solutions to destination marketing organizations. With access to 225+ million cell phones through 510+ data partners, Datafy protects clients against major industry shifts because of the breadth, depth, and creative quality of their unique data sources. Datafy uses proprietary and public geo-location, demographic, and spending data sets in addition to acting as a data warehouse to help communities visualize their visitation data and create targeted, fully attributable marketing campaigns. Datafy is a people-first organization that provides person-to-person support, custom reports, and more to help our clients utilize their unique data to fuel their marketing strategies.

About Key Data
Key Data is the most trusted data and insights platform for professional lodging operators & tourism organizations. Key Data’s products are designed to save lodging & tourism teams hours of aggregating data sources by seamlessly providing one trusted place for real-time data-driven decision making. Over 2,300 professional lodging & tourism teams around the globe are using Key Data’s expanding portfolio of business intelligence and comparative data products to save time, increase revenue & beat their competition. Learn more about Key Data’s data driven team tools at

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