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Anglesey Holiday Lettings in North Wales runs a purposely small, high-touch portfolio of 95 properties. After years of wrestling with sprawling “competitive matrix” spreadsheets and scraped-only tools that misread their rural market, Anglesey Holiday Lettings adopted Key Data and transformed how leadership, revenue, marketing, operations, and owners make decisions day-to-day.
Scraped-only tools misread rural demand
During an OTA data disruption, a pricing tool under-reported occupancy and auto-discounted future rates
“In one night, we accepted bookings where we lost £35,000 in revenue overnight.” —Jamie Miles
Tools couldn’t match short-break logic
Some systems only worked off Average Daily Rates (ADR), not Anglesey Holiday Lettings’ percentage-based short breaks.
A manual time-consuming reporting process
“I had several different spreadsheets that I updated, one weekly, one monthly, one quarterly.” —Emma Burgon
Owner communication ran on trust, not proof
Without a credible market context, tough pricing and availability conversations were harder to win.
Anglesey Holiday Lettings implemented Key Data as the single source of truth across teams:
“I have a screen sat right next to me… with Key Data and I am updating myself every five minutes when I look at it, so I know what's going on in the portfolio.” —Jamie Miles
Key Data replaced a tangle of weekly, monthly, and quarterly spreadsheets—freeing the team to act, not assemble.
“It saved me hours a week and hours monthly and… weeks over a year.” —Emma Burgon
Owner-ready visuals, including pacing vs. market, comp ADR/occupancy, and Owner Lost Opportunity are on hand to build trust and resolve debates quickly.
Beyond revenue managers and marketing, the Anglesey Holiday Lettings operations team uses forward check-ins and pacing to plan laundry and housekeeping staffing before the crunch.
Benchmarking showed Booking.com underperforms on the island; Anglesey Holiday Lettings doubled down on its ~80% direct mix instead of adding channel complexity.
With clear market pacing and ADR trends, they moved fully to ADR-based pricing and now offer short breaks nearly year-round, even testing profitable one-night stays in shoulder periods.
Meetings pivoted from “status catch-ups” to live KPI reviews, bottom-three diagnostics, and market pacing, fixing issues while there’s still time.
“When we're looking at the figures in performance, it's forcing us not to ignore something or miss something.” —Jamie Miles
Ready to grow your portfolio like My Beach Vacation Rentals? Book a free market evaluation today at keydatadashboard.com/demo.
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Anglesey Holiday Lettings in North Wales runs a purposely small, high-touch portfolio of 95 properties. After years of wrestling with sprawling “competitive matrix” spreadsheets and scraped-only tools that misread their rural market, Anglesey Holiday Lettings adopted Key Data and transformed how leadership, revenue, marketing, operations, and owners make decisions day-to-day.
Scraped-only tools misread rural demand
During an OTA data disruption, a pricing tool under-reported occupancy and auto-discounted future rates
“In one night, we accepted bookings where we lost £35,000 in revenue overnight.” —Jamie Miles
Tools couldn’t match short-break logic
Some systems only worked off Average Daily Rates (ADR), not Anglesey Holiday Lettings’ percentage-based short breaks.
A manual time-consuming reporting process
“I had several different spreadsheets that I updated, one weekly, one monthly, one quarterly.” —Emma Burgon
Owner communication ran on trust, not proof
Without a credible market context, tough pricing and availability conversations were harder to win.
Anglesey Holiday Lettings implemented Key Data as the single source of truth across teams:
“I have a screen sat right next to me… with Key Data and I am updating myself every five minutes when I look at it, so I know what's going on in the portfolio.” —Jamie Miles
Key Data replaced a tangle of weekly, monthly, and quarterly spreadsheets—freeing the team to act, not assemble.
“It saved me hours a week and hours monthly and… weeks over a year.” —Emma Burgon
Owner-ready visuals, including pacing vs. market, comp ADR/occupancy, and Owner Lost Opportunity are on hand to build trust and resolve debates quickly.
Beyond revenue managers and marketing, the Anglesey Holiday Lettings operations team uses forward check-ins and pacing to plan laundry and housekeeping staffing before the crunch.
Benchmarking showed Booking.com underperforms on the island; Anglesey Holiday Lettings doubled down on its ~80% direct mix instead of adding channel complexity.
With clear market pacing and ADR trends, they moved fully to ADR-based pricing and now offer short breaks nearly year-round, even testing profitable one-night stays in shoulder periods.
Meetings pivoted from “status catch-ups” to live KPI reviews, bottom-three diagnostics, and market pacing, fixing issues while there’s still time.
“When we're looking at the figures in performance, it's forcing us not to ignore something or miss something.” —Jamie Miles
Ready to grow your portfolio like My Beach Vacation Rentals? Book a free market evaluation today at keydatadashboard.com/demo.