How My Beach Vacation Rentals Grew 117% in Two Years with Key Data

In just two years, My Beach Vacation Rentals in Myrtle Beach, SC scaled from 40 to 85+ properties, nearly 3x’d revenue on its flagship unit, and doubled off-season performance—thanks to smart, data-driven decisions powered by Key Data.

Challenge: Finding Signal through the Noise of Scraped-Only Data

Declan McGonigal launched My Beach Vacation Rentals in the highly seasonal Myrtle Beach market with just two inherited properties and a strong vision. In a market with over 15,000 vacation rentals and high seasonal swings, standing out with real performance data was key to growth.

As a data-driven founder, Declan quickly realized the importance of accurate, real-time insights to scale his portfolio and establish credibility with investors and real estate partners.

But in a market flooded with scraped data from platforms like AirDNA—and minimal visibility into seasonality, occupancy, and booking behavior—he struggled to confidently guide first-time investors or fine-tune his revenue management strategy.

Before: “Getting accurate data was a big challenge. A big fear of mine... something that I know destroys my relationship with clients is if I’m sharing inaccurate data.”

Now: “Key Data has been wonderful... I can share accurate data and sleep well at night giving owners those numbers.”

Solution: Turning Key Data into a Scalable Growth Engine

My Beach Vacation Rentals adopted Key Data within six months after being founded, using it as the backbone of their projections, performance analysis, and realtor collaboration strategy. With accurate, property-level data directly from PMS integrations and 20+ local property managers, the business was finally equipped to:

  • Present professional, visual rental projections to real estate agents and buyers
  • Build a scalable revenue management framework rooted in local market insights
  • Communicate confidently with owners about performance expectations and market shifts

Key Data is our source of truth. It’s what gives me the confidence to make decisions and explain them to my owners. I can't imagine running the business without it.”

Key Data isn’t just where Declan tracks performance. It’s where he plans growth, validates pricing, retains owners, and earns referrals.

Key Tools Used:

  • Market Benchmarks
  • Booking Pace & Window Analysis
  • Owner-Facing Projections
  • Revenue Uplift Tracking
  • Off-Season Insights

Results: 2x+ Revenue & Unit Growth with a Data-Backed Edge

117% Portfolio Growth Over Two Years

  • My Beach Vacation Rentals grew from 40 to over 85 rentals between 2022 and 2024
  • 95% of new business came through real estate referrals, earned through sharing Key Data’s professional-grade projections

211% Revenue Uplift on Flagship Unit

  • My Beach Vacation Rental’s first managed unit—a 7-bedroom condo—jumped from $45K to $70K in year one
  • By the following year, it doubled again, reaching $140K+, thanks to data-informed pricing and Key Data insights

“We essentially doubled the revenue in the first year and then doubled it again the next....We wouldn't have had the confidence to push those rates without Key Data.”

17% Higher Occupancy Year-Over-Year

  • They achieved a 17% YoY occupancy increase after implementing Key Data
  • Routinely benchmarks market occupancy in team meetings to stay ahead

“I love showing my team and my owners that we’re outperforming the market.”

2 At-Risk Owners Retained with Market Booking Data

  • They utilized Key Data’s booking window trends and pacing data to retain owners in two who were considering leaving in two unique situations
  • Delivered data-backed Loom videos to calm concerns and reset expectations

“When things slow down, owners get nervous. We shared reports showing the booking window just hadn’t opened yet—and we were right. They stayed because the data told the story.”

2X Off-Season Revenue with Snowbird Strategy

  • Identified underperformance in winter months and pivoted from weekly to monthly snowbird rentals
  • January and February revenue doubled YoY, with reduced operational strain

"Key Data showed us where we were leaving money on the table."

“Confidence, Credibility, and Performance—Powered by Key Data”

My Beach Vacation Rentals utilizes the insights from Key Data to inform decisions across the business. From establishing base pricing to input into their pricing tool to evaluating which units to add to their inventory, they have found great success from their data-based approach.

“Key Data makes us look professional. Our owners don’t just get warm, fuzzy feelings—they get real numbers, real reports, and real results.”

Whether he’s onboarding new investors, managing churn risk, or evaluating shoulder-season strategy, Key Data empowers Declan and his team to act with precision and grow with confidence.

Ready to grow your portfolio like My Beach Vacation Rentals? Book a free market evaluation today at keydatadashboard.com/demo.

Customer
My Beach Vacation Rentals
Location
Myrtle Beach, SC
Industry
Short-term Rentals
Properties
80+
Results
  • 117% Portfolio Growth
  • 211% Revenue Uplift on Flagship Unit
  • 17% Higher Occupancy Year-Over-Year

In just two years, My Beach Vacation Rentals in Myrtle Beach, SC scaled from 40 to 85+ properties, nearly 3x’d revenue on its flagship unit, and doubled off-season performance—thanks to smart, data-driven decisions powered by Key Data.

Challenge: Finding Signal through the Noise of Scraped-Only Data

Declan McGonigal launched My Beach Vacation Rentals in the highly seasonal Myrtle Beach market with just two inherited properties and a strong vision. In a market with over 15,000 vacation rentals and high seasonal swings, standing out with real performance data was key to growth.

As a data-driven founder, Declan quickly realized the importance of accurate, real-time insights to scale his portfolio and establish credibility with investors and real estate partners.

But in a market flooded with scraped data from platforms like AirDNA—and minimal visibility into seasonality, occupancy, and booking behavior—he struggled to confidently guide first-time investors or fine-tune his revenue management strategy.

Before: “Getting accurate data was a big challenge. A big fear of mine... something that I know destroys my relationship with clients is if I’m sharing inaccurate data.”

Now: “Key Data has been wonderful... I can share accurate data and sleep well at night giving owners those numbers.”

Solution: Turning Key Data into a Scalable Growth Engine

My Beach Vacation Rentals adopted Key Data within six months after being founded, using it as the backbone of their projections, performance analysis, and realtor collaboration strategy. With accurate, property-level data directly from PMS integrations and 20+ local property managers, the business was finally equipped to:

  • Present professional, visual rental projections to real estate agents and buyers
  • Build a scalable revenue management framework rooted in local market insights
  • Communicate confidently with owners about performance expectations and market shifts

Key Data is our source of truth. It’s what gives me the confidence to make decisions and explain them to my owners. I can't imagine running the business without it.”

Key Data isn’t just where Declan tracks performance. It’s where he plans growth, validates pricing, retains owners, and earns referrals.

Key Tools Used:

  • Market Benchmarks
  • Booking Pace & Window Analysis
  • Owner-Facing Projections
  • Revenue Uplift Tracking
  • Off-Season Insights

Results: 2x+ Revenue & Unit Growth with a Data-Backed Edge

117% Portfolio Growth Over Two Years

  • My Beach Vacation Rentals grew from 40 to over 85 rentals between 2022 and 2024
  • 95% of new business came through real estate referrals, earned through sharing Key Data’s professional-grade projections

211% Revenue Uplift on Flagship Unit

  • My Beach Vacation Rental’s first managed unit—a 7-bedroom condo—jumped from $45K to $70K in year one
  • By the following year, it doubled again, reaching $140K+, thanks to data-informed pricing and Key Data insights

“We essentially doubled the revenue in the first year and then doubled it again the next....We wouldn't have had the confidence to push those rates without Key Data.”

17% Higher Occupancy Year-Over-Year

  • They achieved a 17% YoY occupancy increase after implementing Key Data
  • Routinely benchmarks market occupancy in team meetings to stay ahead

“I love showing my team and my owners that we’re outperforming the market.”

2 At-Risk Owners Retained with Market Booking Data

  • They utilized Key Data’s booking window trends and pacing data to retain owners in two who were considering leaving in two unique situations
  • Delivered data-backed Loom videos to calm concerns and reset expectations

“When things slow down, owners get nervous. We shared reports showing the booking window just hadn’t opened yet—and we were right. They stayed because the data told the story.”

2X Off-Season Revenue with Snowbird Strategy

  • Identified underperformance in winter months and pivoted from weekly to monthly snowbird rentals
  • January and February revenue doubled YoY, with reduced operational strain

"Key Data showed us where we were leaving money on the table."

“Confidence, Credibility, and Performance—Powered by Key Data”

My Beach Vacation Rentals utilizes the insights from Key Data to inform decisions across the business. From establishing base pricing to input into their pricing tool to evaluating which units to add to their inventory, they have found great success from their data-based approach.

“Key Data makes us look professional. Our owners don’t just get warm, fuzzy feelings—they get real numbers, real reports, and real results.”

Whether he’s onboarding new investors, managing churn risk, or evaluating shoulder-season strategy, Key Data empowers Declan and his team to act with precision and grow with confidence.

Ready to grow your portfolio like My Beach Vacation Rentals? Book a free market evaluation today at keydatadashboard.com/demo.