Key Data Partners with the Professional Association of Self Caterers UK to Deliver Market-Leading Short Term Rental Intelligence

January 22, 2024
2 minute read

LONDON, January 22nd, 2024:

Key Data the global leader in market intelligence for the short term rental (STR) industry has agreed to become the exclusive data partner of the Professional Association of Self-Caterers UK (PASC UK), bringing unmatched insights and data to the U.K.’s growing short term rental market.

The agreement gives PASC UK access to market reports and data to track industry performance across critical metrics like occupancy, average daily rental (ADR), RevPAR, and more. Key Data integrates with Property Management Systems and sources data directly from Property Managers around the world, including thousands in the U.K. alone, to deliver trustworthy real-time insights and benchmarking. Key Data delivers intuitive dashboards to help property managers assess their performance and compare to anonymised market data.

Established in 2017, PASC UK represents both English and Welsh professional self-caterers, lobbying for fair taxation and regulation throughout the sector. PASC UK members can access Key Data's dashboard at a preferred rate. This includes average daily rate (ADR), revenue per available rental (RevPAR), occupancy, booking window, and more than 40 other key performance measures. These are the most important datasets that property managers worldwide rely on to optimise their short-term rental business strategies.

Sally Henry, VP of Business Development EMEA at Key Data, said: “We’re so proud to partner with PASC UK, who have continued to advocate for our industry. By providing the best market data possible, we hope to advance their mission and create more growth for their members.”

“The short-term rental industry changes so fast. The most successful property managers are the ones who can accurately assess the market and their own performance and make smarter pricing and marketing decisions for their business.  We are committed to helping educate PASC members to understand the tools and data available to them to successfully navigate the 2024 season and beyond. Founded by short term rental professionals, Key Data understands these challenges.”

Alistair Handyside, Chair of PASC UK said: “We are delighted to partner with the team at Key Data. The relationship with Key Data will enable us to better incorporate hard, quality data in our advocacy work, whilst at the same time keeping our Members and the wide sector informed in our rapidly changing sector.’

Press Contact

Greg Richards, Key Data

Alistair Handyside, PASC UK

About Key Data

Key Data’s platform sources and analyzes the most accurate, real-time vacation rental data available to the industry. Trusted by property owners, professional managers, investors, and DMOs globally, it offers business intelligence tools to help drive better-informed pricing and marketing decisions. Uniquely, Key Data partners with lodging providers in over 500 international markets to pull daily data directly from their reservation’s platforms. Combining this with data from OTAs, including Airbnb, Vrbo, and, Key Data then compares this forward-looking data against 45+ KPIs. Key Data is the exclusive data partner of the Vacation Rental Management Association (VRMA). For additional information, visit


PASC UK (Professional Association of Self-Caterers UK), was established in 2017 and is focused on a fairer regulation and taxation regime for the sector. This is now the largest Membership Association representing the sector in England and Wales and leads the sector in the drive for all paid accommodation to be safe and legal. PASC UK has secured reductions in business rates for the sector, supported the self-catering sector through the changes to Fire Regs and successfully led action groups against insurers in Covid, whilst gaining a voice for the sector in Government. For additional information visit

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