The UK short-term rental market now has more visibility than ever before. Key Data has added over 35,000 properties of direct-source data, increasing coverage from 50,000 to more than 85,000 properties nationwide. This represents a 70% increase in verified reservation data the single largest leap in market intelligence the UK has ever seen.
Why This Matters
Until now, UK property managers have often had to rely on scraped estimates or incomplete views of performance. That data can be misleading, counting cancelled stays, owner nights or unavailable inventory as “bookings”. With Key Data, those blind spots disappear.
Key Data is currently the only provider offering direct-source visibility into the UK short-term rental market. Our platform aggregates reservation data directly from property management systems, giving an unprecedented view of market performance that scraped estimates cannot provide.
Key Data is one of the most widely used short-term rental analytics platforms in the UK, drawing on data from more than 2,000 property management companies, including leading brands Awaze, Travel Chapter, and Sykes Cottages. The platform also partners with trade associations including PASC, ASSC and STAA to ensure that data-driven insight underpins future policy.
The UK Key Data Index
This expansion makes it possible to publish the UK Key Data Index, a dedicated report that tracks trends across the nation’s short-term rental market using only verified reservation data.
With the Index, property managers gain reliable insight into:
- Average daily rates
- Occupancy performance
- Booking pace
- Guest behaviour and demand patterns
For the first time, UK operators can benchmark their portfolios against a true, data-verified picture of the market.
Rental Projections: Proving Future Value
The expanded dataset also enables the rollout of Rental Projections in the UK. Property managers can now:
- Forecast property-level revenue with precision
- Show prospective owners realistic earning potential
- Demonstrate to current owners the cost of blocked nights or owner stays
By quantifying lost income from unavailable dates, managers can give owners clearer, data-backed insights into the true value of their property.
Enhanced Benchmarking: Understanding the “Why”
With a larger and richer dataset, UK property managers now have access to Enhanced Benchmarking, a premium layer of reporting that digs beneath top-line KPIs.
It reveals:
- Booking windows: when guests are actually booking, and how that impacts rates
- Length of stay trends: whether shorter breaks or extended stays are driving demand
- Feeder markets and booking sources: where guests are travelling from, and which channels are delivering results
This intelligence helps managers not only track performance but also understand why changes are happening.
A New Level of Market Visibility
With over 85,000 directly sourced properties now powering its platform, Key Data is giving the UK short-term rental market access to insights it has never had before.
Property managers can now:
- Benchmark performance against the truest dataset in the industry
- Forecast future income with confidence
- Strengthen owner relationships with transparent reporting
- Adapt faster to shifting guest behaviour
This is unprecedented market intelligence and it’s now available to all Key Data users.
Interested in learning more? Schedule a demo here.