For the first time ever, Key Data is launching the U.K. Key Data Index, a quarterly report made specifically for professional short-term rental property managers. This Autumn 2025 edition provides a comprehensive view of the industry at both the national and regional levels—giving you the context and insights needed to navigate a steady but shifting market.
Unparalleled Accuracy
Key Data is one of the most widely used short-term rental analytics platforms in the UK, drawing on data from more than 2,000 property management companies, including leading brands Awaze, Travel Chapter, and Sykes Cottages. The platform also partners with trade associations including PASC, ASSC and STAA to ensure that data-driven insight underpins future policy.
Key Data’s direct-source dataset has expanded by more than 70%, growing from 50,000 to over 85,000 properties across the United Kingdom. This depth of data provides U.K. property managers with access to an unprecedented level of intelligence. That means better benchmarking, sharper analysis, and a truer picture of what’s happening in your market.
Insights For Property Managers Inside The U.K. Key Data Index
The U.K. short-term rental market is evolving quickly. After a period of growth and momentum earlier in 2025, both demand and revenue indices have started to flatten. Occupancy is holding steady, but forward bookings into autumn are weaker than last year. At the same time, nightly rates (ADR) are showing strength, helping to protect revenue.
These trends carry real implications for property managers:
Shorter Booking Windows
Guests are booking closer to their stay dates, which makes forecasting harder and requires agile pricing strategies.
Shorter Lengths of Stay
Travellers are staying fewer nights per trip, which can reduce total booking value and create more frequent turnover costs.
Shift Toward OTAs
Airbnb and Booking.com continue to gain share, while direct bookings are slipping. This means managers need to balance OTA visibility with reinvestment in their direct channels.
Regional Divergence
While Scotland and Wales are seeing strong RevPAR gains, parts of England are facing flatter results. Understanding your market’s positioning relative to others is critical for staying competitive.
Rental vs. Hotel Performance
Short-term rentals are continuing to outperform hotels, underscoring their resilience and the opportunity to highlight flexibility, value, and unique guest experiences.
Successful property managers can’t rely on last year’s playbook. The data provided in the U.K. Key Data Index helps property managers to anticipate where performance is shifting and see larger travel trends. This is the first step to adapt their strategies around pricing, distribution, and guest engagement.
What’s Inside the Autumn 2025 UK Key Data Index?
Here’s a closer look at the insights available in the full report:
- Demand & Revenue Breakdown: A detailed look into how reservations and revenue are trending nationally and regionally with the exclusive Key Data Demand Index and Key Data Revenue Index.
- Occupancy Trends: Summer results were steady, but autumn forward bookings are weaker, with September pacing -5% YoY.
- Pricing Power: ADR growth remains healthy (+4% to +7% into autumn), showing how nightly rates can sustain revenue even in a flat demand environment.
- Revenue Performance: RevPAR is softening now, but is expected to rebound in October and November.
- Regional Market Deep Dive: See where short-term rentals are outperforming hotels and where softness remains.
- Guest Behaviour Shifts: Shorter stays, compressed booking windows, and last-minute behaviour are reshaping demand patterns.
- Channel Mix Insights: Direct bookings are declining, Airbnb and Booking.com are gaining, and Vrbo remains stagnant. Property managers may need to balance their marketing and distribution strategy.
How To Get Your Copy
Right now, you can download the Autumn 2025 U.K. Key Data Index to get the full picture of how your market is performing and learn how to stay ahead in a shifting short-term rental landscape.
Get the Autumn 2025 edition of the U.K. short-term rental report now, and you’ll receive an updated edition directly in your inbox each quarter.