For years, professional vacation rental managers have been asking the same question:
“Am I losing revenue because of my strategy — or because I’m losing homes?”
Until now, there wasn’t a clear answer.
Most PMS systems only show total unit counts. Scraped-data tools can’t reliably measure real additions and losses, often confusing holds, cancellations, or owner stays for actual bookings. And no platform has ever been able to benchmark portfolio growth and churn against the market.
That changes today.
A First-of-Its-Kind Tool for Property Managers
Key Data has released Growth & Churn, the industry’s first and only tool that delivers true, direct-source visibility into how portfolios expand or contract — and how that compares to the market.
This breakthrough is powered by verified reservation data from property managers themselves, not scraped estimates. For the first time, you can measure:
- Growth Rate – See how quickly new properties are being added.
- Churn Rate – Track inventory lost and understand its revenue impact.
- Net New Units – A complete view of portfolio expansion.
- Market Benchmarks – Compare your growth and churn to real competitors in your region.
Why It Matters
Growth and retention aren’t just numbers on a spreadsheet. They’re the foundation of a property manager’s business model. A single lost home can erase thousands in annual revenue, while an ill-timed acquisition strategy can distort performance trends.
With Growth & Churn, property managers can:
- Prove portfolio health – Show owners, boards, and investors exactly how the company is performing.
- Defend and retain homes – Use data to demonstrate value and stop churn before it accelerates.
- Support smarter forecasting – Tie inventory changes directly to revenue, ADR, and RevPAR.
- Guide business development – Target the property types or segments competitors are winning.
Why Key Data Is the Only One Who Can Deliver This
No other platform can offer this level of insight. Competitors relying on scraped data are limited to surface-level estimates, often with error rates of 50% or more. Key Data is the only provider with a global network of PMS integrations and verified reservation data, which means Growth & Churn delivers clarity no one else can match.
It’s not just another report. It’s a new way of understanding the health of your business and your competitive position in the market.
The Next Chapter in Benchmarking
Growth & Churn is included as part of Enhanced Benchmarking, giving property managers access to deeper market context across booking windows, stay lengths, booking sources, feeder markets, and now portfolio growth and churn.
Together, these tools create the most comprehensive visibility layer the industry has ever seen, helping operators defend revenue, make smarter growth decisions, and build lasting owner relationships.