[Destin, FL]
Key Data, the global leader in short-term rental analytics, today announced the launch of the Key Data Index, a new quarterly analysis delivering in-depth performance and demand trends for the U.S. vacation rental market. The August 2025 edition is now live and available at no cost.
With tailored editions created for professional property managers, destination marketing organizations (DMOs), and investors, the Key Data Index offers a curated view of the most important performance metrics in the short-term rental (STR) industry, backed by real-time data from hundreds of thousands of U.S. properties.
“The Key Data Index is our way of giving back to the partners who rely on us,” said Jason Sprenkle, CEO of Key Data. “Whether you're running operations, promoting a destination, or evaluating market performance, this report arms you with a look into macro-level insights needed to stay up-to-date with the latest short-term rental trends.”
What’s Included in the Key Data Index?
- Booking Window & Stay Length Trends
Understand how far in advance travelers are booking and how long they’re staying, key indicators of guest intent, planning behavior, and revenue opportunity. - Paid Occupancy, ADR & RevPAR Performance
Track pacing and performance by month and region to benchmark against last year and assess whether pricing or availability is driving changes. - Regional Market Analysis
See where growth is accelerating or slowing across eight U.S. regions, with occupancy, ADR, and RevPAR comparisons to guide tactical and strategic decisions. - Channel Mix & Booking Source Shifts
Analyze how direct bookings, Airbnb, Vrbo, and Booking.com are trending in share of reservations, revenue, and guest behavior to optimize distribution strategy. - Economic & Seasonal Context
Stay informed on the broader travel and economic factors influencing demand, including inflation, holiday calendar shifts, and international headwinds. - Actionable Guidance for Pros, DMOs, and Investors
Each edition includes tailored insights to help:
- Property Managers optimize pricing, adjust stay restrictions, and refine marketing by lead time and booking pattern.
- DMOs shift spend, plan seasonal campaigns, and support local operators with timely pacing and occupancy data.
- Investors identify regional risks, forecast returns, and evaluate market resilience across their portfolios.
- Property Managers optimize pricing, adjust stay restrictions, and refine marketing by lead time and booking pattern.
A New Edition Every Quarter
Right now, you can access the Key Data Index for free! Subscribers will receive each new edition directly in their inbox each quarter.
Get the August 2025 edition now and sign up for future updates.
Key Data Index for Property Managers
Key Data Index for Destination Marketing Organizations
About Key Data
Key Data sources and analyzes the most accurate, real-time vacation rental data available to the industry. Trusted by professional managers, investors, and DMOs globally, it offers business intelligence tools to help drive better-informed pricing and marketing decisions. Key Data is the exclusive data partner of the Vacation Rental Management Association (VRMA). For additional information, visit keydatadashboard.com.