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Key Data is revolutionizing the way property managers gain visibility into their market with the launch of Enhanced Benchmarking, now available in the Key Data Dashboard. For the first time, you can go beyond your own performance and see the full picture of your market. Say goodbye to blind spots in your strategy and hello to actionable insights that help you maximize revenue and stay ahead of the competition.
Why You Need Market-Wide Visibility
In an industry where success depends on strategy, guesswork is no longer an option. Understanding your market means knowing where demand is rising, which booking channels are thriving, and how your pricing and policies compare. Without this insight, you could be leaving money on the table—or worse, falling behind.
Market conditions change quickly, and property managers who rely solely on their internal data may miss critical opportunities. With Enhanced Benchmarking, for the first time, you can spot trends before they impact your bottom line and adjust your approach accordingly.
Enhanced Benchmarking: See What the Market Knows
Enhanced Benchmarking gives you access to critical market intelligence, helping you answer the questions that have always guided your success:
- What inventory is performing best? See which property types and sizes are excelling so you can adjust your offerings and pricing strategies.
- Which OTAs are driving the most bookings? Optimize your distribution strategy and allocate your marketing budget where it matters most.
- Where are guests coming from? Identify new feeder markets and capitalize on untapped demand.
- How do my sales compare to the market? Know whether you’re ahead of the curve or need to adjust.
- Which dates of stay are most successful? Recognize booking patterns to maximize occupancy and revenue.
Turn Insights Into Strategy
With an unparalleled, 360-degree view of market trends, you can make smarter, faster decisions that keep you ahead of competitors:
- Optimize your distribution strategy by identifying which OTAs are performing best and reallocating resources accordingly.
- Discover new feeder markets and target marketing campaigns where demand is growing.
- Adjust your booking strategy by analyzing booking windows, stay lengths, and check-in patterns to match market demand.
- Stay ahead of market shifts by tracking real-time pricing and demand fluctuations.
- Improve profitability by understanding which listings outperform others and refining your pricing and operations.
No More Blind Spots – Just Smarter Decisions
Success in the short-term rental industry is about knowing, not hoping. Enhanced Benchmarking ensures that you’re not making decisions in the dark. With access to market-wide performance data, you gain an advantage that allows you to react faster and seize revenue opportunities before your competitors do.
Get the Competitive Edge Today
The best property managers don’t guess—they lead. Now, you can too! Enhanced Benchmarking is now available in your ProData dashboard.
Unlock Enhanced Benchmarking today and gain the insights you need to outperform the market.
Current partners can add Enhanced Benchmarking to their dashboard now. Not a partner yet? Book a strategy session to get started today!