In today’s competitive vacation rental market, homeowners expect transparency and data-driven updates that allow them to make informed decisions about their investment. Without this level of communication, you risk losing trust, satisfaction, and ultimately, their business.

The Easter holiday shift magnifies lagging year-over-year March performance, but sets April up to be positive.

The vacation rental industry is more competitive than ever, and property managers are feeling the pressure. According to Key Data’s 2025 Short-Term Rental Outlook, 61% of property managers worry that increased competition could prevent them from achieving their 2025 goals, while 36% fear owner churn could negatively impact their performance.

Booking activity for hotels in the United States generally differs from short-term rental performance; with shorter booking windows and shorter stay lengths. Hoteliers should use short-term rental performance activity to inform their marketing and revenue strategies. Let’s use the President’s Day week in Park City, Utah as a case study into how short-term rental data can be leveraged to help hotels improve their performance. 

Occupancy paces behind for Q1 as booking windows elongate and rates stay consistent.

Key Data is thrilled to announce our partnership with STR Consulting, which provides a trusted solution in revenue management for short term rental property managers worldwide.